AIDS and Advertising

The fact that AIDS is a big issue throughout the world creates stirs around the people with this picture. The picture portrays a man that is lying in bed with pain and agony on his face while his family is grieving at the fact that they have to watch him suffer. The point of this ad is to recognize the horrific reality of the effects of AIDS can do to families and others. In such conditions this ad does appeal to the consumers so that they can attract them to their products, let the people know that United Colors of Benetton are acknowledging that AIDS is a difficult issue to overcome and let their brand be known world wide.
As a brand name clothing line, United Colors of Benetton creates this ad as an advertisement of their products. This picture will afflict on the image shown as a marketing strategy to attract customers into buying their products. If the consumers see that this brand supports the AIDS foundation then they are keener to purchase their items. When this certain brand distributes certain colors that will inspire the people to buy the products that correspond to that color then their sales can sky rocket with each on coming purchase.
This picture was once famous when it was first discovered, therefore United Colors of Benetton abstractedly distinguished the intensity of grief and mourn from families that under went a member of theirs with AIDS. Supporter of AIDS; United Colors of Benetton attempts to show their concerns with this massive killing disease that spreads with an alarming rate each day. They send out a message to the audience informing them that AIDS is a very serious matter that should not be pushed aside and or hidden from reality.
Who would recognize United Colors of Benetton with out advertisements and strategies to bring up their sales with out attractions such as this image? Before this picture was known, their might have been certain consumers that acknowledge this brand of clothes but the percentage might not be as great as other brands such as Louis Vuitton to even Abercrombie and Fitch in the United States by itself. That is why this representation of AIDS reflects most on their brand because of the way they present themselves through the advertisement and what appeals to the public’s eye. To get their brand out there and recognizable to the consumers; they would have to come up with a strategy to catch a lot of buyers attention. That is why they came up with this successful approach to the awareness of AIDS and how this virus can affect many if not well at caution.
When the public are not very aware of the affects of AIDS, then brand name corporations such as United Colors of Benetton steps in and basically allure them to their products. Once this shocking image was brought upon the consumers of the worlds through this brand, they come to realize that this brand name clothing line really do care about the issues of AIDS and reflect the horror it can bring through out families all around the world. These are called strategies where they would expand their brands globally, letting the public know that their concerns are the same as other customers would be, and most importantly increase in the amount of sales they produce.